Proposal · 19 October 2026 Meta Ads · Organic Socials

More tree jobs
from Facebook
and Instagram.

A done-for-you Meta Ads and organic socials programme for Treeforce QLD. Ads run to your ideal customers across the Sunshine Coast, lead forms send enquiries straight to your phone, and 4 posts a month keep your page looking like the busy, professional crew you are.

◆ What's included
Treeforce QLD truck, chipper and excavator on a cleared block
Meta Ads + Organic Socials
Ads to your ideal audience, 4 organic posts a month, monthly reporting. $1,350 + GST setup, then $800 + GST a month.
See the investment ↗
Prepared for
Sunshine Coast QLD · treeforceqld.com.au
Prepared by
Mitchell Galvin
Account Director, Fresh Digital · Performance digital partner
Valid until
18 November 2026
30 days from issue
01 · Executive Summary

The opportunity

Treeforce QLD is a locally owned arborist business on the Sunshine Coast, with over 10 years of experience. You handle tree removal, pruning and lopping, stump grinding, arborist reports, emergency work, power line clearance and land clearing, for homes, businesses and rural properties from Maroochydore and Buderim to Caloundra, Noosa and Nambour.

You've told us you want more work through Meta ads. This proposal sets that up: ads aimed at your ideal customers, plus 4 organic posts a month, for a $1,350 + GST setup and $800 + GST a month.

◆ Why Meta works for tree services

Built for the way people hire an arborist
  • ◆
    High ticket jobs. A single large removal or crane job can be worth thousands, so one extra job a month changes the numbers.
  • ◆
    Local by nature. Every job is within a short drive. Meta lets us show ads only to homeowners in your suburbs.
  • ◆
    Visual work. Big trees coming down, palms being climbed, crane lifts and a tidy finish are made for Facebook and Instagram.
  • ◆
    Proven for arborists. The same setup is already winning jobs for other tree businesses. The proof is further down.
02 · The Meta Ads Plan

Ads that reach your ideal customer

We run Facebook and Instagram ads to the people most likely to need an arborist: homeowners and property owners in the suburbs you want to work in. Everything is built and managed by our team.

+
Meta Ads (Facebook & Instagram)
Ongoing

Ads run to your ideal audience, with enquiries delivered straight to you.

✓
Campaign setup. Ad account, pixel, audiences and lead form campaigns built for the Sunshine Coast.
✓
Ideal audience targeting. By location and homeowner intent, across the suburbs you service such as Buderim, Maroochydore, Caloundra, Noosa and Nambour.
✓
Creative from your real jobs. Ads made from your own job photos and video, so people see the work you actually do.
✓
Lead forms to your phone. Name, number, suburb and job details, delivered instantly so you can call back fast.
✓
Retargeting. Follow-up ads to people who've already looked at your ads or page.
✓
Monthly optimisation and reporting. Budget moved to the ads and suburbs bringing in the best jobs, with a plain-English monthly report.
03 · Organic Socials

4 posts a month, from real jobs

Ads get people to your page. A page with fresh, real work on it is what makes them trust you once they arrive. We handle the posting so you can stay on the tools.

+
Organic social posts
4 a month

Built from the photos and video your crew already takes on site.

✓
4 posts every month. Published to your Facebook and Instagram.
✓
Content from real jobs. Your own photos and video, such as removals, palm work and crane lifts.
✓
Captions written for you. Plain, local and on brand.
✓
Scheduled for you. No chasing, no posting after a long day.
Crew member working on a fallen tree trunk on a Sunshine Coast property
Large trunk work
Tree stump loaded on a truck tray
Stump removal and cart away
Crane truck working beside a driveway
Crane truck on site
Arborist high up a palm tree against blue sky
Palm tree work
Arborist climbing a tall dead tree trunk
Dismantling a tall trunk

Photos from the Treeforce QLD website.

04 · Meta Ads Proof

Tree jobs from Facebook, on small budgets

We already run this exact setup for other tree businesses, with lead forms going straight to the owner's phone. Here's what it's doing for them right now.

Summit Tree Services
Angus · Owner
$25/day ad spend
2 to 3
Leads a day
25+
Leads in the pipeline
8
Already converted
Summit Tree Services Meta lead centre showing intake, qualified and converted leads

Summit's Meta lead centre: a steady stream of paid, priority leads moving from intake to qualified to converted. Customer names hidden for privacy.

Pro Tree Works
Glenn · Owner
$25/day ad spend
4 to 5
Leads a week
$6K
Single job won
High
Ticket value
Message from Glenn confirming he won a job from a Facebook lead

"Got the Facebook one, driving there now." Glenn won the job on the spot. Quoted at $4.5K, it finished at $6,000, paying for many months of ads in one go.

◆

Why it works for tree businesses. Tree work is visual, local and often urgent. A photo of a big tree coming down safely, shown to homeowners in your suburbs, with a two-tap quote form, is exactly what gets people to act. For Treeforce, one large removal or a crane job can cover the ad spend for months.

Want to see more? Browse the full Meta for Arborists showcase ↗

05 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, traffic and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
06 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
4.7
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★★★★★
"Always quick to respond and they follow up on everything immediately."
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14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
07 · Investment

Investment, in plain numbers

A one-off setup fee, then a simple monthly fee for Meta Ads and organic socials. Ad spend is billed directly to you by Meta (Facebook) for full transparency. It never comes through the agency.

One-off · Setup
$1,350+ GST
Meta Ads and organic socials setup
Monthly · Management
$800+ GST
Ads management and 4 organic posts a month
Ad spend · Paid to Meta
Agreed at kickoff
Billed direct by Meta, not through us.
Meta Ads + Organic SocialsFee
Setup: ad account, audiences, lead forms & first creative$1,350 + GST one-off
Monthly Meta Ads management & optimisationIncluded
Organic socials: 4 posts a monthIncluded
Monthly reportIncluded
Ad spend, billed direct by MetaDaily budget agreed at kickoff
Monthly fee$800/mo + GST
◆

The bottom line. $1,350 + GST to set up, then $800/mo + GST for Meta Ads and 4 organic posts a month. Your ad budget goes straight to Meta, and we agree the daily amount together before launch. The proof campaigns above ran on $25 a day.

All fees are quoted in Australian Dollars and are exclusive of GST. The setup fee is $1,350 + GST (one-off). The monthly fee for Meta Ads management and organic socials (4 posts a month) is $800 + GST per month, invoiced on the same date each month, on a 30-day rolling basis with no lock-in contract. Meta ad spend is billed directly to Treeforce QLD by Meta (Facebook) for transparency, and is not invoiced through, or marked up by, Fresh Digital; the daily budget is agreed with you at kickoff. Results shown for other clients are examples, not guarantees. This proposal is dated 19 October 2026 and is valid for 30 days from issue, until 18 November 2026.

08 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, or send through any questions.
02
Kickoff
We agree your ideal audience, service areas and daily ad budget, and collect your best job photos and video.
03
Build
We set up the ad account, audiences, lead forms and first creative, and schedule your first organic posts.
04
Ads live
Meta Ads switch on and leads start landing on your phone, with a monthly report to follow.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226